About Greg Cohen

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So far Greg Cohen has created 10 blog entries.

Adopting AI in retail marketing

Questions: 15 Time: 3-5 minutes Prize: £50 Amazon voucher Take part here Marketing professionals have been at the leading edge of digital adoption, matching the consumer’s move to connected, digital shopping and consumption with an array of digital marketing, acquisition and retention techniques. As digital, driven by ecommerce and mobile, increasingly permeates the (more…)

The post Adopting AI in retail marketing appeared first on InternetRetailing.

June 19th, 2017|

Survey: The impact of innovation in the mobile customer journey

Questions: 16 Time: 3-5 minutes Prize: Bose SoundSport wireless headphones Take part here Mobile retail has never been more important but simply replicating a desktop site isn’t good enough. The mobile experience must go above and beyond with the whole selling process and be designed to be as seamless and frictionless as (more…)

The post Survey: The impact of innovation in the mobile customer journey appeared first on InternetRetailing.

June 14th, 2017|

Survey: How new digital formats are revolutionising performance marketing

Questions: 13 Time: 3-5 minutes Prize: Amazon Echo Dot Take part here How should retailers and brands reach out to customers in the digital age? Performance marketing is a key skill for marketers, but we’re no longer talking about a crude pay-for-clicks model. Rather, new forms of digital advertising utilise search and social. (more…)

The post Survey: How new digital formats are revolutionising performance marketing appeared first on InternetRetailing.

June 14th, 2017|

Survey: How new digital formats are revolutionising performance marketing

Questions: 13 times Time: 3 minutes Prize: Amazon Echo Dot Take part here How should retailers and brands reach out to customers in the digital age? Performance marketing is a key skill for marketers, but we’re no longer talking about a crude pay-for-clicks model. Rather, new forms of digital advertising (more…)

The post Survey: How new digital formats are revolutionising performance marketing appeared first on InternetRetailing.

June 7th, 2017|

Survey: Automating Retail Business Processes

Questions: 18 Time: 3-5 minutes Prize: A case of wine worth £500 Take part here We’ve identified four key areas that either inhibit or accelerate growth, and are keen to learn how you’re approaching each of these aspects with the ultimate aim of determining which areas of your growing business (more…)

The post Survey: Automating Retail Business Processes appeared first on InternetRetailing.

June 1st, 2017|

Survey: Using Fit Data across the business

Questions: 15 Time: 3-5 minutes Prize: FitBit Alta HR Take part here We are currently undertaking research to determine how retailers are defining and using Fit Data, if indeed at all, and whether cross-departmental use of Fit Data can have a positive impact on retail businesses.  We appreciate you providing your (more…)

The post Survey: Using Fit Data across the business appeared first on InternetRetailing.

May 19th, 2017|

Survey: Retailing Operations Diagnostic – How are you faring in the industry?

Questions: 52 Time: 5-7 minutes Take part here Retailers in general are struggling on a number of key issues and luckily, there are ways to overcome these – the secret is that only a few know of them. This survey is a scored diagnostic is to help you better understand (more…)

The post Survey: Retailing Operations Diagnostic – How are you faring in the industry? appeared first on InternetRetailing.

May 19th, 2017|

Survey: From ‘In Stock’ to Service and Experience – delivery and customer impact

Questions: 14 Time: 3-5 minutes Take part here Modern logistics capability comprises far more than simply connecting the products on warehouse shelves to the courier or delivery company. Modern logistics platforms can flex to accommodate the demands of the digital customer, working in partnership with the commercial teams to deliver (more…)

The post Survey: From ‘In Stock’ to Service and Experience – delivery and customer impact appeared first on InternetRetailing.

May 11th, 2017|

Survey: Earned Content – the evolution of social media in retail

Questions: 18 Time: 3-5 minutes Take part here While customers’ use of social media channels is focused upon their friends and relationships, retailers and brands are often the subject or object of discussions. As usage of channels becomes simultaneously more mature and normal, retailers must find a suitable role within (more…)

The post Survey: Earned Content – the evolution of social media in retail appeared first on InternetRetailing.

May 11th, 2017|

Survey: Expanding via marketplaces

Questions: 18 Time: 3-5 minutes Take part here We are – in association with ChannelAdvisor – assessing the usage level, attractiveness of, and interest in the ‘next group’ of top marketplaces across Europe, after Amazon and eBay. We’re interested in the extent to which marketplace adoption is set to continue, (more…)

The post Survey: Expanding via marketplaces appeared first on InternetRetailing.

May 11th, 2017|

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