About paulskeldon

This author has not yet filled in any details.
So far paulskeldon has created 170 blog entries.

Retailers must match in-store customer experience with that of online to boost conversions, says data expert

With the High Street reeling from a poor Easter, retailers should integrate customer data into the in-store retail experience to ascertain why prospects become customers and why they don’t. This is according to Vanessa Walmsley, MD of Qmatic, providers of customer journey management solutions, who suggests that gaining in-depth insights for the offline (more…)

The post Retailers must match in-store customer experience with that of online to boost conversions, says data expert appeared first on InternetRetailing.

April 20th, 2017|

Easter High Street bounce not enough to save it – time to turn to mobile

Despite Easter delivering a small kick to the high street, the general prognosis for shops as we know them doesn’t look good. The latest report – from PwC on behalf of The Local Data Company – shows that High Street shops are closing at an increasing rate and are being (more…)

The post Easter High Street bounce not enough to save it – time to turn to mobile appeared first on InternetRetailing.

April 19th, 2017|

SPECIAL REPORT Facebook F8 DevCon highlights report

This week’s Facebook Developer Conference taking place in San Jose offers a clear insight into where the company is going and some of it makes interesting reading for retailers. We have already seen its chat bot payment announcement with Mastercard, but what else should retailers be looking at? Richard Windsor, (more…)

The post SPECIAL REPORT Facebook F8 DevCon highlights report appeared first on InternetRetailing.

April 19th, 2017|

Masterpass-enabled Bots launch on Facebook Messenger with FreshDirect, Subway and The Cheesecake Factory at F8

Today at the Facebook Developer Conference, Mastercard announced Masterpass-enabled bots to drive more seamless shopping on Facebook Messenger with FreshDirect, Subway and The Cheesecake Factory. The bots leverage artificial intelligence (AI) technologies to enable consumers to interact with the merchant brands, build their order and securely checkout via Masterpass, all without leaving the Messenger platform. Masterpass-enabled bots work across multiple (more…)

The post Masterpass-enabled Bots launch on Facebook Messenger with FreshDirect, Subway and The Cheesecake Factory at F8 appeared first on InternetRetailing.

April 19th, 2017|

GUEST OPINION Protecting customer information in the move to mobile payments

Cashless payments and eWallets have boomed in the past two years, but they pose some interesting new challenges to retailers trying to protect themselves and their customers. Jose Diaz, director of payment strategy, Thales e-Security, explains It’s been almost two years since cashless payments overtook the use of notes and coins in (more…)

The post GUEST OPINION Protecting customer information in the move to mobile payments appeared first on InternetRetailing.

April 18th, 2017|

Easter commence: sugar rush or hot cross bunnies?

Easter is a time of wonder. Children everywhere wonder what the connection is between Jesus, crucifixion, resurrection, a mysterious rabbit, a chicken and chocolate eggs, retailers are wondering who is going to reap the predicted boom in sales the long weekend is likely to yield. Who is going to get (more…)

The post Easter commence: sugar rush or hot cross bunnies? appeared first on InternetRetailing.

April 11th, 2017|

74% of shoppers ready to share data over in-store wifi if they can get offers

Three quarters of shoppers are ready to share basic personal data over in-store wifi if it means they will receive discounts on products they are interested in, a  new survey by Hughes Europe reveals. 85% said they were most likely to share details on the kind of products they like, while (more…)

The post 74% of shoppers ready to share data over in-store wifi if they can get offers appeared first on InternetRetailing.

April 11th, 2017|

Joseph Joseph’s replatforming for mobile device optimisation yields big results

A year after overhauling its website, contemporary homeware retailer Joseph Joseph has seen significant growth in online sales, especially mobile. Following the implementation of a new ecommerce platform, Joseph Joseph has reported a boost in unique year-on-year users of 20%, while seeing a reduction in bounce rate of 14%. The (more…)

The post Joseph Joseph’s replatforming for mobile device optimisation yields big results appeared first on InternetRetailing.

April 11th, 2017|

Timberland uses location intelligence to connect with urban adventurers

Timberland is looking to identify a new audience of fashion conscious, outdoor loving, city dwellers and entice them into the shoe brand’s stores and partner stockists using mobile location intelligence. Working with xAd, a leader in location intelligence, and media buying agencies Vizeum and Amplifi to develop and deliver engaging content to 18-34 (more…)

The post Timberland uses location intelligence to connect with urban adventurers appeared first on InternetRetailing.

April 11th, 2017|

VIEW BROCHURE

VIEW BROCHURE ONLINE

GET IN TOUCH

CV UPLOAD