A mobile-first ecommerce strategy is key to beating retail’s overall slowdown, says Tryzens 

Retail sales are slowing, with 60% of sales coming from smartphones, according to eMarketer and the latest statistics from IMRG Capgemini pointing to eCommerce sales via smartphones growing by almost half year-on-year in May 2017 – betting on mobile first seems like the ‘strong and stable’ thing to do in our uncertain world. (more…)

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June 23rd, 2017|

Nearly 60% of digital buyers will purchase via smartphone this year, study finds



Using smartphones to shop for and buy goods and services has become commonplace in the UK. According to eMarketer’s latest UK retail ecommerce forecast, 58.6% of the country’s digital buyers ages 14 and older—25.17 million people—will make ecommerce purchases (excluding travel and event tickets) via smartphone this year. In 2017, (more…)

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June 19th, 2017|

GUEST COMMENT Which luxury brands are reaching millennial shoppers?

As consumer behaviors shift towards a more digital, social and experiential economy, so does the luxury industry. Both emerging and established luxury brands are constantly working to reinvent themselves, connect digitally and capture the heart of the next luxury consumer. Millennials are still willing to spend money on things they (more…)

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June 6th, 2017|

GUEST COMMENT Flexible returns: an overlooked battleground?

British retailers have long been at the forefront of ecommerce. As one of the most mature retail markets in the world, UK brands are often used as a yardstick for other markets to measure themselves against, whether in terms of customer service or range of products. And when it comes (more…)

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June 2nd, 2017|

GUEST ANALYSIS Retailers face reality check as sales slump

Sadly, nothing lasts forever. The latest retail data appears to herald an end to the extraordinary period of robust consumer confidence. But rather than fall into defeat, retailers must strengthen their offer to weather the storm. Data from the Office of National Statistics shows that in March, British retail sales (more…)

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May 30th, 2017|

GUEST COMMENT Video isn’t just window shopping: how interactive content can boost sales

If you’ve had anything to do with digital marketing over the past five years or so, you’ve no doubt been told that video is about to change the face of advertising forever – but so far, it hasn’t quite happened in the way we’ve been promised. However, as internet speeds (more…)

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May 30th, 2017|

GUEST COMMENT The power of testimonials in 2017

In today’s fiercely competitive online marketplace, retailers must work extremely hard to win over increasingly savvy consumers and secure sales. One way to stand out from competitors is by incorporating testimonials, which act as an effective online equivalent of positive interactions with sales people which would take place in a (more…)

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May 26th, 2017|

Do emojis in email subject lines help to boost read rates? Study

Emojis are reputedly the fastest-growing language in the world – but does including them in an email subject line make it more likely that email will be opened? Email deliverability specialist Return Path has taken a closer look in a research report. Emoji use in email subject lines looks at (more…)

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May 26th, 2017|

GUEST COMMENT Beyond Britain: the international retail luxury opportunity

Britain has become the go-to destination for shoppers looking to get the most from their luxury purchasing spend. A weak pound and the bonus of VAT-free prices for tourists has made Britain more attractive than ever. With the market set to grow by 4% this year, luxury British brands have (more…)

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May 23rd, 2017|

GUEST COMMENT The luxury ecommerce conundrum

Ecommerce continues to present a conundrum to luxury brands. How can they harness the potential of online shopping and continue to support brand value outside of the controlled bricks and mortar environment? Luxury brands traditionally succeed on the basis of their exclusivity, something that internet shopping removes. After all, there (more…)

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May 19th, 2017|

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