How Waitrose used Facebook for its pancake-making masterclass

Supermarket chain Waitrose , a Leading retailer in IRUK Top500 research, celebrated this year’s Pancake Day with a Facebook Live Video session. Jake Ward, business development director at Groovy Gecko, told us how they did it, and what the results were. Here are the highlights. The event Food writer and (more…)

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April 28th, 2017|

UK shoppers choose the early hours to buy via mobile: study

When are UK consumers most likely to be browsing for bargains via their smartphone this Bank Holiday weekend? It seems the answer is at 3am. Data from PCA Predict suggests that 61% of all ecommerce webtraffic is generated at this time during the weekend. Mobile traffic remains higher, at between (more…)

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April 28th, 2017|

Shopping set to rise across all channels over the Easter weekend

Shoppers are expected to turn out to buy across all channels over the coming Easter weekend. PCA Predict forecasts that online transactions will rise by 17% over the three Easter trading days, with Easter Monday sales expected to be up by 20%. Almost half of all online sales are expected (more…)

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April 13th, 2017|

Tesco: how customer focus contributed to rising sales

Tesco this week announced growing sales following a strategy closely focused on putting both the online and store channels at the service of the customer. Tesco revenue of £55.9bn in the year to February 25 was 3.7% up on the same time last year, when currency fluctuations were taken into (more…)

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April 13th, 2017|

IRX 2017 Michael Kliger of mytheresa.com on the luxury customer experience

Michael Kliger of mytheresa.com explained the upmarket fashion retailer’s approach to customer service when he spoke at IRX 2017. Here’s what he said about selling to a group of women that’s famously difficult to target. Find the right partners Developing partnerships with mytheresa.com women is important to the retailer’s efforts (more…)

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April 13th, 2017|

Shoppers willing to trade data for discounts: study

Almost three quarters (74%) of shoppers are ready to share basic personal data over in-store Wi-Fi if it means they will receive discounts on products they are interested in, according to new research by Hughes Europe. Some 85% said they were most likely to share details on the kind of (more…)

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April 12th, 2017|

Retailers say poor payment strategies mean shoppers leave emptyhanded

More than half of retailers believe that shoppers leave transactional websites empty handed because of poor checkout experiences, a new study suggests. Some 52% of 100 UK retailers questioned for a study from Ovum and Klarna said that friction in the online checkout is the biggest reason that shoppers abandon (more…)

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April 7th, 2017|

How the UK customer experience might be improved: research

Three pieces of research out this week have interesting findings on how UK retailers might tweak their customer service in order to persuade more shoppers to buy from them. Here are some of the headlines. Answering customer queries consistently Some 93% of the 1,000 consumers questioned for the 2017 Eptica (more…)

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March 31st, 2017|

IRX 2017 PREVIEW Get practical insights from the expo’s workshops and clinics

Ahead of InternetRetailing Expo (IRX 2017) and sister event eDelivery Expo (EDX 2017), we’re running a series of previews and interviews looking ahead to the event. Today the focus is on the practical insights that retailers can gain at the workshops and clinics. A detailed programme of workshops and clinics (more…)

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March 31st, 2017|

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