GUEST COMMENT How to build – and maintain – social influence

A social media strategy is too often sidelined as an afterthought. When you use social media regularly in your personal life, it’s tempting to think that the knowledge you’ve gained from that experience is equally applicable to business. However, ecommerce marketers who make this assumption are making a mistake: social (more…)

The post GUEST COMMENT How to build – and maintain – social influence appeared first on InternetRetailing.

June 16th, 2017|

GUEST COMMENT Customers are demanding transparency and trust, but is privacy a priority for retailers?

For retailers, customer data is a way of personalising the shopping experience and ensuring a seamless path-to-purchase. For consumers, it’s a back-of-the-mind worry about how their details are being used, and the potential of being overwhelmed by third party marketing emails. Today, customers are more concerned than ever about what (more…)

The post GUEST COMMENT Customers are demanding transparency and trust, but is privacy a priority for retailers? appeared first on InternetRetailing.

June 13th, 2017|

GUEST COMMENT Which luxury brands are reaching millennial shoppers?

As consumer behaviors shift towards a more digital, social and experiential economy, so does the luxury industry. Both emerging and established luxury brands are constantly working to reinvent themselves, connect digitally and capture the heart of the next luxury consumer. Millennials are still willing to spend money on things they (more…)

The post GUEST COMMENT Which luxury brands are reaching millennial shoppers? appeared first on InternetRetailing.

June 6th, 2017|

GUEST COMMENT The power of testimonials in 2017

In today’s fiercely competitive online marketplace, retailers must work extremely hard to win over increasingly savvy consumers and secure sales. One way to stand out from competitors is by incorporating testimonials, which act as an effective online equivalent of positive interactions with sales people which would take place in a (more…)

The post GUEST COMMENT The power of testimonials in 2017 appeared first on InternetRetailing.

May 26th, 2017|

GUEST COMMENT Beyond Britain: the international retail luxury opportunity

Britain has become the go-to destination for shoppers looking to get the most from their luxury purchasing spend. A weak pound and the bonus of VAT-free prices for tourists has made Britain more attractive than ever. With the market set to grow by 4% this year, luxury British brands have (more…)

The post GUEST COMMENT Beyond Britain: the international retail luxury opportunity appeared first on InternetRetailing.

May 23rd, 2017|

GUEST COMMENT Online retailers are losing sales by neglecting their primary content

Back when I was part of the team building figleaves.com, it became clear that we were beating bricks-and-mortar competitors because we offered online shoppers something they couldn’t: unparalleled choice. We gave customers access to more brands and more products in more sizes and colours than offline retailers did at that (more…)

The post GUEST COMMENT Online retailers are losing sales by neglecting their primary content appeared first on InternetRetailing.

May 12th, 2017|

GUEST COMMENT How to survive and thrive in the brave new world of connected ecommerce

Estimates by eMarketer predict global e-commerce sales will reach $4 trillion in 2020, as the industry continues to gain share of consumer spending globally. Yet, despite the lucrative revenue opportunity, advances in technology and increasing consumer expectations threaten to burst the retail bubble for brands who are unprepared. In today’s (more…)

The post GUEST COMMENT How to survive and thrive in the brave new world of connected ecommerce appeared first on InternetRetailing.

April 25th, 2017|

GUEST COMMENT The importance of delivery modernisation

The Internet of Things is not only allowing for the development of new products and services but also improving the way of doing things. Nowadays, there is little left in our modern world that isn’t affected by technology and the carrier industry is no exception, being strongly influenced by the (more…)

The post GUEST COMMENT The importance of delivery modernisation appeared first on InternetRetailing.

April 21st, 2017|

Ecommerce returns are at an all-time high. What’s your plan?

The explosion of ecommerce is bringing with it a subsequent spike in returned merchandise: online return rates are more than double that of brick and mortar with up to 30% of purchases sent back. Buyer’s remorse stemming from the consumer not being able to touch or try on the product (more…)

The post Ecommerce returns are at an all-time high. What’s your plan? appeared first on InternetRetailing.

April 18th, 2017|

GUEST COMMENT Personalisation is best when a little less personal

If you’ve browsed the website of any big retailer recently, from Argos to Zalando, there’s a good chance you’ll have noticed something that once would have seemed peculiar. Whether you viewed a wheelbarrow or a pair of glow-in-the-dark trainers, you might have been served an advert for the very same (more…)

The post GUEST COMMENT Personalisation is best when a little less personal appeared first on InternetRetailing.

March 31st, 2017|

VIEW BROCHURE

VIEW BROCHURE ONLINE

GET IN TOUCH

CV UPLOAD