WEBINAR Best practices – shape your product content for the age of the customer

Speakers from InRiver and the TTS Group will be exploring the need for consistent and accurate product information when they join InternetRetailing for a webinar tomorrow. Henrik Béen, vice president for product marketing at the PIM (product information management) specialist, will be joined by Daniel Nackovski, director of international and (more…)

The post WEBINAR Best practices – shape your product content for the age of the customer appeared first on InternetRetailing.

June 14th, 2017|

Renault uses location intelligence to drive customers into showrooms

Car manufacturer Renault is using location intelligence to increase the number of people choosing its vehicles as company cars. Renault challenged Manning Gottlieb OMD and xAd to find the notoriously difficult to reach business professional audience who were eligible for a company car. Using xAd’s patented Blueprints technology, the boundaries around relevant offices were (more…)

The post Renault uses location intelligence to drive customers into showrooms appeared first on InternetRetailing.

June 9th, 2017|

90% of UK consumers have unsubscribed from retailer comms in the past year

New research commissioned by Engage Hub, the data-driven customer engagement solutions company, reveals that 90% of UK consumers have unsubscribed from communications from retailers in the past 12 months, with nearly half (46%) saying this is because they received too many messages from brands. In the study, a third of respondents (more…)

The post 90% of UK consumers have unsubscribed from retailer comms in the past year appeared first on InternetRetailing.

June 2nd, 2017|

“Chat with your Ads” iMessage app converts goods into animated, clickable stickers to aid social selling

Belgian marketplace 2deHands.be (rough translation, Secondhand) has added a ‘Clickable Stickers’ feature to its free Peer-to-Peer selling platform. The technology developed for 2deHands.be converts photo images uploaded to the site by sellers of clothes, cars, boats and everything in between into sticker cut-outs of the items for sale. These can (more…)

The post “Chat with your Ads” iMessage app converts goods into animated, clickable stickers to aid social selling appeared first on InternetRetailing.

June 2nd, 2017|

N Brown grows online sales by £2m with Social Proof Messaging

Leading digital fashion retailer N Brown Group, has generated additional revenues of around £2million in just a few months by adding social proof messaging. Social proof messaging is messaging that uses the behaviour of other shoppers/the crowd to tell shoppers what others have bought, what’s trending, what other people are looking at or what’s (more…)

The post N Brown grows online sales by £2m with Social Proof Messaging appeared first on InternetRetailing.

May 24th, 2017|

Despite wealth of mobile data, 3 in 5 consumers think marketers fail to target them effectively

Despite the growing availability of mobile, online and offline customer data, three fifths of consumers (58%) think that brands and marketers are failing to target them effectively. These findings come from the new Data Deadlock report from marketing automation brand BlueVenn. The new research incorporates data from over 2000 UK and US (more…)

The post Despite wealth of mobile data, 3 in 5 consumers think marketers fail to target them effectively appeared first on InternetRetailing.

May 23rd, 2017|

75% of UK shoppers trust other customers over retail staff

Despite retailers’ best efforts to improve customer experience and engagement, research by conversational commerce platform iAdvize has found that the majority of UK consumers look to peers when making a purchasing decision, rather than the retailer or brand. A recent survey conducted by iAdvize has found that three quarters (75%) of customers trust their (more…)

The post 75% of UK shoppers trust other customers over retail staff appeared first on InternetRetailing.

May 15th, 2017|

Top online retailers failing to use images effectively on mobile sites, new research reveals

Many top name retailers are falling short of helping mobile shoppers visualise products but offering just one image per product – and images sell products. Almost a quarter of the top 50 online retailers use only one photo per product on their mobile sites, according to new research from imaging (more…)

The post Top online retailers failing to use images effectively on mobile sites, new research reveals appeared first on InternetRetailing.

April 25th, 2017|

Timberland uses location intelligence to connect with urban adventurers

Timberland is looking to identify a new audience of fashion conscious, outdoor loving, city dwellers and entice them into the shoe brand’s stores and partner stockists using mobile location intelligence. Working with xAd, a leader in location intelligence, and media buying agencies Vizeum and Amplifi to develop and deliver engaging content to 18-34 (more…)

The post Timberland uses location intelligence to connect with urban adventurers appeared first on InternetRetailing.

April 11th, 2017|

WEBINAR OVERVIEW Delivering exceptional customer experiences with cognitive solutions

In a recent InternetRetailing webinar, Deliver exceptional customer experiences with cognitive solutions, we heard from Neelam Kharay, customer experience analytics specialist in the IBM Watson marketing team on how retail brands can deliver the deeper and richer customer experiences that they aspire to. Here’s a bulletpoint overview of her presentation. (more…)

The post WEBINAR OVERVIEW Delivering exceptional customer experiences with cognitive solutions appeared first on InternetRetailing.

April 7th, 2017|

VIEW BROCHURE

VIEW BROCHURE ONLINE

GET IN TOUCH

CV UPLOAD