Top online retailers failing to use images effectively on mobile sites, new research reveals

Many top name retailers are falling short of helping mobile shoppers visualise products but offering just one image per product – and images sell products. Almost a quarter of the top 50 online retailers use only one photo per product on their mobile sites, according to new research from imaging (more…)

The post Top online retailers failing to use images effectively on mobile sites, new research reveals appeared first on InternetRetailing.

April 25th, 2017|

Timberland uses location intelligence to connect with urban adventurers

Timberland is looking to identify a new audience of fashion conscious, outdoor loving, city dwellers and entice them into the shoe brand’s stores and partner stockists using mobile location intelligence. Working with xAd, a leader in location intelligence, and media buying agencies Vizeum and Amplifi to develop and deliver engaging content to 18-34 (more…)

The post Timberland uses location intelligence to connect with urban adventurers appeared first on InternetRetailing.

April 11th, 2017|

WEBINAR OVERVIEW Delivering exceptional customer experiences with cognitive solutions

In a recent InternetRetailing webinar, Deliver exceptional customer experiences with cognitive solutions, we heard from Neelam Kharay, customer experience analytics specialist in the IBM Watson marketing team on how retail brands can deliver the deeper and richer customer experiences that they aspire to. Here’s a bulletpoint overview of her presentation. (more…)

The post WEBINAR OVERVIEW Delivering exceptional customer experiences with cognitive solutions appeared first on InternetRetailing.

April 7th, 2017|

WEBINAR OVERVIEW How to succeed in high growth emerging economies through regional marketplaces

In a recent InternetRetailing webinar, How to succeed in high growth emerging economies through regional marketplaces, we heard from Jon Kapplow, senior vice president consumer and merchant solutions at Pitney Bowes. Here’s a bulletpoint overview of his presentation. The global marketplace opportunity • Global cross-border ecommerce expected to reach $1 (more…)

The post WEBINAR OVERVIEW How to succeed in high growth emerging economies through regional marketplaces appeared first on InternetRetailing.

April 7th, 2017|

62% of marketers are not using personalisation in their campaigns

Almost two-thirds (62%) of UK marketers say they do not incorporate personalisation into their campaigns. That’s according to the new State of Digital Commerce report from Episerver, a global provider of a single platform to smartly manage digital content, commerce and marketing in the cloud. While only 38% of marketers (more…)

The post 62% of marketers are not using personalisation in their campaigns appeared first on InternetRetailing.

March 29th, 2017|

Shoppers open to talking to chatbots to ease engagement through mobile

A majority of consumers are comfortable talking with a chatbot yet only a fraction have engaged with one, according to the 2017 Mobile Consumer Report from Vibes, a leader in mobile engagement used by top brands to deliver targeted, personalized mobile experiences. In addition to under-indexed chatbot usage, Vibes fourth (more…)

The post Shoppers open to talking to chatbots to ease engagement through mobile appeared first on InternetRetailing.

March 29th, 2017|

Retailers can now WhatsApp their customers as conversational commerce kicks up a gear

iAdvize, a European online customer service company, has integrated instant messaging app, WhatsApp, into its conversational commerce platform. The integration solution means brands can now communicate directly with their customers and prospects via WhatsApp. The integration of WhatsApp within iAdvize enables online shoppers to contact a brand’s customer service team (more…)

The post Retailers can now WhatsApp their customers as conversational commerce kicks up a gear appeared first on InternetRetailing.

March 20th, 2017|

SmartFocus lets retailers combine CRM to find highly profitable ‘lookalikes’ across social networks

Just imagine the marketing potential of combining your CRM data with the 1.49 billion monthly visitors to Facebook and Instagram to find new customers? Well now its possible. SmartFocus, specialists in personalised real-time digital interactions, has developed Smart Social to combine a single customer view with real-time ad-deployment technology to (more…)

The post SmartFocus lets retailers combine CRM to find highly profitable ‘lookalikes’ across social networks appeared first on InternetRetailing.

March 15th, 2017|

WEBINAR OVERVIEW In a world of intuitive marketing, is there still a role for people to play?

In a recent InternetRetailing webinar, In a world of intuitive marketing tech, is there still a part for people to play?, we heard from Matthew Kelleher, CCO at RedEye. Here’s a bulletpoint overview of his presentation. • “Previously manual tasks have been automated and that’s meant new capbilities and drives (more…)

The post WEBINAR OVERVIEW In a world of intuitive marketing, is there still a role for people to play? appeared first on InternetRetailing.

March 3rd, 2017|

Retail brands start to use Snapchat to engage – and its not just for the kids, study shows

With brand engagement becoming more important to most retailers than brand awareness, many are taking to new channels to interact with their shoppers and Snapchat is becoming one of the most important, suggests the latest research from Snaplytics. Originally thought of as a social network mostly geared toward teenagers, now (more…)

The post Retail brands start to use Snapchat to engage – and its not just for the kids, study shows appeared first on InternetRetailing.

February 20th, 2017|

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