Amazon Go trial shows how mobile, online and real-world stores can deliver what consumers actually want

The launch of Amazon Go, the trial grocery store in Seattle in the US demonstrates not only the possible near future of the bricks and mortar store but also shows how the retail giant understands what consumers want. The trial store sees shoppers logged into their Amazon Go app simply (more…)

The post Amazon Go trial shows how mobile, online and real-world stores can deliver what consumers actually want appeared first on InternetRetailing.

December 6th, 2016|

M-commerce continues to grow, but retailers not maximising mobile revenue, says Adobe

Smartphones are rapidly increasing their share of online retail traffic in Europe, with a 54% year-on-year increase in visits to retail sites from smartphones in 2016, according to Adobe’s 2016 Mobile Retail Report. Smartphones have also seen an 89% increase in revenue growth since 2015, vastly outpacing desktops and tablets (more…)

The post M-commerce continues to grow, but retailers not maximising mobile revenue, says Adobe appeared first on InternetRetailing.

December 6th, 2016|

Retailers found to be using Dark UX to trick customers into spending

As Christmas approaches and brings with it some of the busiest shopping days of the year, new research has revealed retailers including Amazon, River Island, and Just Fab are using what are known as ‘Dark UX’ methods – crafting their interfaces that can mislead users – to boost sales on mobile. So (more…)

The post Retailers found to be using Dark UX to trick customers into spending appeared first on InternetRetailing.

December 5th, 2016|

Smaller UK etailers will see 40% boom in sales on the phone – by voice

In a novel twist on ‘smartphone’ retailing, the UK’s smaller and independent online retailers are set to see a 40% boom in sales over the phone in the run up to Christmas – with people actually calling them to buy things. In a recent survey by call tracking software provider, Mediahawk, (more…)

The post Smaller UK etailers will see 40% boom in sales on the phone – by voice appeared first on InternetRetailing.

December 5th, 2016|

Retailers fail to deliver on personalisation expectations in 2016

This time last year retailers identified personalisation as one of the most important trends to tackle in 2016 with big brands such as Amazon , Waitrose and Boots all investing heavily in customisable promotion schemes to relate to their customers. However, a new survey by HSO has revealed that retailers (more…)

The post Retailers fail to deliver on personalisation expectations in 2016 appeared first on InternetRetailing.

December 4th, 2016|

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