User-generated content helps lift sales for Dune London

Dune London has introduced user-generated content (UGC) to its product pages in order to inspire customers as they browse the website – and says the new feature has helped lift sales significantly. Dune previously featured some UGC in the form of customer product reviews. But in the two weeks after (more…)

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June 13th, 2017|

L’Occitane delivers 10% sales boost to stores through location-based targeting

L’Occitane stores involved in a location-based targeting campaign saw their sales rise by an average of 10%, while visitor numbers to those stores rose by 8%. Location intelligence specialist xAd worked with digital agency Threepipe to help organic beauty brand L’Occitane launch its new Terre de Lumière fragrance in February (more…)

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June 2nd, 2017|

INTERVIEW Rachel Waller of Farfetch on visual social commerce

From time to time, we ask IRUK Top500 retailers to tell us more about the technologies and approaches that underpin their websites. Today we hear from Rachel Waller of Farfetch on how it uses technology in its visual social commerce. InternetRetailing: Why did Farfetch start to use Curalate – was (more…)

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June 2nd, 2017|

Innovative ‘pocket checkout’ aims to remove the need to queue in stores

Barclaycard is trialling a new ‘pocket checkout’ payment method that could mean shoppers no longer need to queue to pay in stores. Grab+Go, by contrast, turns the user’s smartphone into a portable checkout: they first scan the items they want to buy using the smartphone camera before paying with a (more…)

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May 30th, 2017|

Jack Wills says personalisation means conversion rates are up and abandonment down

Jack Wills says personalisation has helped it to win more business from new customers, while basket abandonment has fallen. The fashion and lifestyle brand, a Top150 retailer in IRUK Top500 research, says technology is helping it to show visitors to its website the most relevant pages, depending on whether they (more…)

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May 23rd, 2017|

Lastminute.com promises shoppers ‘hassle-free’ buying as it debuts Visa Checkout

Lastminute.com is the first UK merchant to deploy Visa Checkout as it launches in the UK. Shoppers with the retailer will be able to use the checkout, which stores shipping and payment details to enable customers to checkout with only their username and password. Those credentials stay the same wherever (more…)

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May 12th, 2017|

Modern Mirror lets customers ‘try on’ clothes online or in-store via an interactive image

A new technology that promises to enable customers to try clothes on virtually, whether they are in the store, or online launched this week. The Modern Mirror, billed as an Avant-Garde Fitting System (AFS), creates a personalised digital interactive image of the customer on the retail floor. After that shoppers (more…)

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April 5th, 2017|

IRX 2017 PREVIEW The technology on show at this year’s Expo

Ahead of this year’s InternetRetailing Expo (IRX 2017) and eDelivery Expo (EDX 2017), we’re looking ahead to some of the technologies that will be on show at the event. Here are some of the highlights. Visitors to the Akamai Technologies stand will be able to watch via virtual reality headsets (more…)

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March 28th, 2017|

Beaverbrooks introduces Alipay in store

Chinese shoppers can now use Alipay to buy jewellery in-store, after Beaverbrooks adopted new cross-channel technology. The jeweller is now able to offer shoppers who have the Alipay app on their smartphones the option of using a familiar payment method when they buy from its store in the Westfield Stratford (more…)

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January 31st, 2017|

Hyundai sets out its vision of customer-centric car buying

Hyundai says it has put the customer firmly in the driving seat with its launch of what it is billing as the first end-to-end online car buying solution from a car manufacturer in the UK. The new Click to Buy service, with a customer experience and design built by Collective (more…)

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January 10th, 2017|

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