GUEST COMMENT Do brands need to become retailers to survive?

Although there has long been a traditional, symbiotic relationship between brands and the retailers that stock them, it has not always been an easy journey. In recent years, the question of how a brand should sell its products to consumers has been complicated by the growing ease and power of (more…)

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June 23rd, 2017|

Online sales grew at their slowest in May for almost two years: IMRG

Online sales grew at their slowest rate in almost two years, rising by 10.2% in May, according to figures from the IMRG out today. The IMRG Capgemini e-Retail Sales Index suggested that overall sales growth was at its lowest since October 2015, and that clothing sales growth of 7.6% represented (more…)

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June 20th, 2017|

GUEST COMMENT How can an ecommerce platform transform a good business into a great one?

Every company wants to be a visionary; every company wants to grow; every company wants to be top of their industry. But business isn’t as quite straightforward as it sometimes used to be. With the proliferation of high speed internet, cloud, multichannel offering and an increase in consumer expectations, the (more…)

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June 20th, 2017|

GUEST COMMENT How to build – and maintain – social influence

A social media strategy is too often sidelined as an afterthought. When you use social media regularly in your personal life, it’s tempting to think that the knowledge you’ve gained from that experience is equally applicable to business. However, ecommerce marketers who make this assumption are making a mistake: social (more…)

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June 16th, 2017|

GUEST COMMENT Customers are demanding transparency and trust, but is privacy a priority for retailers?

For retailers, customer data is a way of personalising the shopping experience and ensuring a seamless path-to-purchase. For consumers, it’s a back-of-the-mind worry about how their details are being used, and the potential of being overwhelmed by third party marketing emails. Today, customers are more concerned than ever about what (more…)

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June 13th, 2017|

GUEST COMMENT Five ways to use engagement marketing to increase conversions

Instead of transactional relationships, brands now want to engage customers with content and conversations. It’s easy to see why this is happening: the average consumer is bombarded with an average of 5,000+ messages every day. In this battle for consumers’ attention, traditional marketing methods just can’t win. Engagement marketing promises (more…)

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June 9th, 2017|

Digital transformation could unlock £2.2 trillion in value: study

Retailers and brands around the world could unlock £2.2 trillion in value by speeding up the pace of digital transformation, a report out this week suggests. Accenture Strategy’s Painting the digital future of retail and consumer goods companies report argues that investments in new, digitally-driven business models will give consumers (more…)

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June 9th, 2017|

International customers still demand UK wares: study

The appetite for British exports continues to grow despite Britain’s decision to leave the European Union, new eBay research suggests. Small businesses trading on the marketplace still detect a strong appetite from international customers for British products, which are seen as being high quality. Of the 200,000 small businesses that (more…)

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June 9th, 2017|

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