SPECIAL REPORT Facebook F8 DevCon highlights report

This week’s Facebook Developer Conference taking place in San Jose offers a clear insight into where the company is going and some of it makes interesting reading for retailers. We have already seen its chat bot payment announcement with Mastercard, but what else should retailers be looking at? Richard Windsor, (more…)

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April 19th, 2017|

Baby boomers just as tech hungry as millennials when it comes to retail experiences, study shows

Baby boomers are just as eager to see next generation technology such as mixed reality and artificial intelligence being adopted by retailers as their millennial counterparts, according to a new retail report, with nearly three quarters saying they would use the platforms if they were offered. Despite the widespread perception (more…)

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April 10th, 2017|

Gloucester becomes first British city to introduce ‘digital high street’ technology

The cathedral city of Gloucester has become the first UK city to become a digital high street – hot on the heels of Mansfield, which was the first UK town to go down this road, if you’ll pardon the pun –  transforming the city’s main shopping areas, linking a mobile (more…)

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April 4th, 2017|

Recruitment apps play a vital role in recruitment for etailers – here are three of the best

It is easy to forget that people are still a crucial part of the ecommerce eqution and recruiting the best is vital to any etailer. When it comes to recruitment, bricks and mortar retailers arguably have an advantage over pureplay ecommerce vendors. A high street chain is, quite literally, a (more…)

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March 23rd, 2017|

Amazon Alexa allows customer feedback in real time following Rant & Rave deal

Rant & Rave, a customer engagement specialists that works with the likes of Barclays, Sky and easyJet, has developed a customer feedback integration for Amazon Alexa, Amazon’s cloud-based voice service. For brands using Amazon Alexa, this will transform the way customer feedback is captured, enabling consumers to tell brands what (more…)

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March 17th, 2017|

IoT holds key to the much-needed transformation to experience-based retailers

The Internet of Things (IoT) will be pivotal in shaping the experience-based retailer of the future, says Beecham Research in its new ‘Internet of Retail Market Brief’. Beecham Research analysts see physical and virtual shopping channels becoming more intelligent and interconnected, while new roles such as the Chief Experience Officers (more…)

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March 16th, 2017|

SmartFocus lets retailers combine CRM to find highly profitable ‘lookalikes’ across social networks

Just imagine the marketing potential of combining your CRM data with the 1.49 billion monthly visitors to Facebook and Instagram to find new customers? Well now its possible. SmartFocus, specialists in personalised real-time digital interactions, has developed Smart Social to combine a single customer view with real-time ad-deployment technology to (more…)

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March 15th, 2017|

Mansfield town centre goes digital in innovative new retail technology scheme

Nottinghamshire market town Mansfield has become the first centre to upgrade to Rewarding Visits technology, which will see its shopping areas transformed into ‘digital high streets’. Launched on 11 March, the system sees the BID’s (Business Improvement District) existing ‘I Love Mansfield’ scheme upgraded and re-launched with the addition four (more…)

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March 14th, 2017|

Debenhams boosts footfall with personal shopping appointments system 

Debenhams, one of the world’s top international department stores, has significantly increased in-store visitors by rolling out an omnichannel appointment system that allows customers to book personal shopper sessions in 88 key stores through their mobiles. Debenhams has offered an industry-leading personal shopping service for over twenty years. The challenge (more…)

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March 14th, 2017|

Tinder for emerging fashion goes global as niche marketplacing takes off

With thousands of small fashion brands out there trying to get noticed, it can be hard to break into the mainstream. But a new app that claims to be the “Tinder of fashion” – but working on an “Airbnb model” – is looking to make it easier for the well-dressed to (more…)

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March 13th, 2017|

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