Brand Search Index: Brand labels and third-party retailers in brand-name search

Most brand websites enjoy top placement in results for a Google search of their own name, suggests a new Top500 analysis of google.co.uk results for 50 of the largest UK brands. The analysed brands are both wholesalers of their labelled products and, through their retail operations, competitors with their wholesale (more…)

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April 19th, 2017|

IRAU Performance Dimensions Explained

Measuring the Footprint, or significance of Australian retailers was the first milestone in our IRAU research. We’ve started to measure and test the potential of cross-border ecommerce, counting the number of stores each retailer operates and monitoring the online performance of thousands of traders. We’ve tracked domains and we’ve calculated (more…)

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April 18th, 2017|

INTERVIEW House of Fraser on engaging its customers

The department store is trying to engage more directly with its key customers rather than talking to different demographics. David Walmsley, chief customer officer at IRUK Top500 Leading retailer House of Fraser , tells Penelope Ody how it’s doing this “What does loyalty mean?” asks David Walmsley, chief customer officer (more…)

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April 7th, 2017|

IRUK Top500 2017 The six retailers that lead the UK ecommerce and multichannel industry

Amazon , Asda , Boots , John Lewis , M&S and Tesco are the Elite retailers in the third annual IRUK Top500 report. The IRUK Top500 2017, published in partnership with PFS and now available online, judges the performance of the UK’s ecommerce and multichannel retailers through in-depth and practically-focused (more…)

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February 7th, 2017|

Update 3: Product and Merchandising Tracker September 2016

Debenhams’ fragrance range showed the biggest improvement in the Merchandising Deployment analysis, moving up three places to occupy second place in September’s Product and Merchandising Tracker. Tesco tops the Merchandising Deployment table for the second month in a row while Boots leads the biggest discounters table in September. The Tracker (more…)

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December 19th, 2016|

IREU Top500 Mobile and cross-channel report now online

The 2016 IREU Top500 Mobile and cross-channel report is now available to download and read online. The report, published in association with LogMeIn, is the latest in a series of six reports that further explore the themes of the IREU Top500 report, published in July. It comes at a time (more…)

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December 13th, 2016|

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