Tesco’s focus on the customer pays off with sixth quarter in a row of sales growth

Tesco today reported its sixth consecutive quarter of sales growth after putting the customer at the heart of its strategy. The supermarket, an Elite retailer in IRUK Top500 research, reported in a first-quarter trading statement that like-for-like sales grew by 1% across the group and by 2.3% in the UK (more…)

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June 16th, 2017|

Survey: How new digital formats are revolutionising performance marketing

Questions: 13 Time: 3-5 minutes Prize: Amazon Echo Dot Take part here How should retailers and brands reach out to customers in the digital age? Performance marketing is a key skill for marketers, but we’re no longer talking about a crude pay-for-clicks model. Rather, new forms of digital advertising utilise search and social. (more…)

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June 14th, 2017|

Survey: How new digital formats are revolutionising performance marketing

Questions: 13 times Time: 3 minutes Prize: Amazon Echo Dot Take part here How should retailers and brands reach out to customers in the digital age? Performance marketing is a key skill for marketers, but we’re no longer talking about a crude pay-for-clicks model. Rather, new forms of digital advertising (more…)

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June 7th, 2017|

Survey: Using Fit Data across the business

Questions: 15 Time: 3-5 minutes Prize: FitBit Alta HR Take part here We are currently undertaking research to determine how retailers are defining and using Fit Data, if indeed at all, and whether cross-departmental use of Fit Data can have a positive impact on retail businesses.  We appreciate you providing your (more…)

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May 19th, 2017|

Brand Search Index: Brand labels and third-party retailers in brand-name search

Most brand websites enjoy top placement in results for a Google search of their own name, suggests a new Top500 analysis of google.co.uk results for 50 of the largest UK brands. The analysed brands are both wholesalers of their labelled products and, through their retail operations, competitors with their wholesale (more…)

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April 19th, 2017|

Will you be attending IRX (InternetRetailing Expo) this week?

If you haven’t already, you can still register! InternetRetailing and eDelivery Expo is the UK’s biggest multichannel event which returns to Birmingham on the 5th and 6th April this week. Visitors attending the show will not only get a first-hand look latest research, innovations and technology but will also have the (more…)

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April 3rd, 2017|

Industry research: delivering on a customer-centric business model

We are currently undertaking research to determine whether it’s possible to deploy enterprise-grade systems that are sufficiently sophisticated for demanding operations, yet also fully responsive to the demands of commercial leadership. In short: how can we understand, plan, react and work at the speed expected by demanding digital customers? Customer-centricity (more…)

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February 15th, 2017|

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