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A Single customer view (1.02 MB)
Smart brands deal with their customers through a variety of channels and brand ‘faces’ – they don’t limit
themselves to just one approach; unfortunately this has not always been the case with eCommerce. In
marketing campaigns successful brands adopt consumer engagement at the heart of their proposition,
targeting greater interactions across multiple channels with both on and o! ine integration; it is to this degree
the reason they are successful, because they understand the expectations of consumers within a campaign.
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Red Prairie now does Ecommerce! – 5 tips for online success (18.53 kB)
This year RedPrairie acquired a major Ecommerce platform providing a complete online and supply chain solution. With this capability comes a new perspective on how to make your brand perform as a leading online website.
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How retailers should use 2D codes (Demandware) (1.03 MB)
Shopping is an interactive sport. While smartphone wielding consumers are the main players of the sport, retailers are the ones who set the field of engagement, both online and in the physical world. A variety of methods, tools and technologies exist for retailers to engage consumers, but few are as mature and easy to utilize as 2D codes.
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Magento blog subbed (14.04 kB)
It is strange to think that a company started in 2007 has gained so much traction in the eCommerce space. By the last count, it is the leading eCommerce platform in the world, by install base. Of course, this is largely due to the free nature of the Open Source community edition. But if you are a Tier 1 or Tier 2 retailer, should you be seriously considering Magento for your next eCommerce website?
